House of Braid

strong hold. smooth finish. Clean Ingredients.

The Non-Toxic Styling Gel

Shop Gel

Clean Ingredients

Premium Quality

Made For every hair texture

Free Shipping

A white plastic jar of HOUSE OF BRAID Styling Gel with black text, centered on a light gray background.

A clear, translucent gel or silicone pad with a wavy, textured surface, photographed on a clean white background.

Close-up of a person's face with freckles and detailed eyebrow design.

Woman holding a jar of 'House of Braids' product against a gray background

A woman with blonde-highlighted hair in a long braid, wearing a black mock-neck top with white vertical stripes on the sleeves, posed next to a silver quilted handbag against a light gray wall.

A close-up of a man with intricate black braids and a geometric grid pattern on his scalp, holding a white jar of House of Braid hair product near his head.

Non-Toxic Hair Styling Gel

$32.00

(28)

The gel that actually holds. Without the chemicals. Most styling gels are loaded with harsh ingredients that dry out your hair, leave white flakes, and make your edges feel like cardboard. We built something better.

The House of Braid Styling Gel gives you all-day hold with a soft, natural finish — gentle enough for baby's hair, strong enough for a full day, a workout, and a night out.

No itchy scalp. No burning eyes. No forehead acne. Just clean, hydrated hair from ingredients that actually work: castor oil, tea tree oil, aloe vera, moringa oil , jojoba oil, and more.

Edges, slick backs, updos, braids, locs, brows — it does it all.

The Invisible Collection

A close-up texture shot of straight black hair, showing individual strands and subtle highlights.

Clip-In Hair Extensions

Onyx Black #1

From $205.00

Clip-In Hair Extensions

Midnight Soft Black #1B

From $205.00

A close-up texture shot of straight hair with a dark brown to black base and subtle warm brown highlights.

Clip-In Hair Extensions

Onyx Bronze #1B/6/1B

From $220.00

Clip-In Hair Extensions

Espresso Dark Brown #2

From $205.00

A close-up texture shot of straight dark brown hair, showing individual strands and subtle lighter brown highlights.

Clip-In Hair Extensions

Chestnut Light Brown #4A

From $205.00

A close-up texture shot of straight hair extensions or a wig, showing a blend of dark brown and warm light brown highlights.

Clip-In Hair Extensions

Sandy Mocha #4/27/4

From $220.00

Clip-In Hair Extensions

Lyss #P16/22A

From $220.00

A close-up texture of light beige wood grain with fine vertical lines.

Clip-In Hair Extensions

Ivory Blonde #60A

From $220.00

Book an Appointment

Everyday Hairstyles

$150.00

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Small/Medium Knottless

$1,000.00

Book

@_katpimentel

"I love slicking back my hair before work outs. It lasts all day 🔥"

@houseofbraid

"Works amazing on 4A-4C texture"

@kamicrawford

"The moisture + hold combo is unreal"

@naturally.sunny

"Edges laid ALL day. No flaking."

@azzymilan

"This gel is unreal 🔥"

@alexisxbraun

"Finally found my holy grail gel 🙌"

@houseofbraid

"This gel works amazing on slick backs 🔥"

@va__nessa.g

"Non-toxic and it actually works!"

★★★★★

"Finally a gel that holds my braids without leaving white residue. This is the one."

— Amara K., verified buyer

★★★★★

"I've tried everything. HOB gel keeps my edges laid all day. No comparison."

— Destiny M., verified buyer

★★★★★

"Smells amazing, doesn't flake, and the hold is unreal. Worth every penny."

— Tiana R., verified buyer

★★★★★

"My locs have never looked this good. The gel moisturizes while it holds. Game changer."

— Marcus B., verified buyer

★★★★★

"Used to spend $50 on salon hold sprays. HOB does it better for half the price."

— Kezia L., verified buyer

★★★★★ 4.9 out of 5 · 200+ verified reviews

Need help?

Frequently Asked Questions

Order

Do you ship overseas?

Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.

Does my hair have to be clean when using the gel?

Yes, your hair has to be clean. We recommend not having any oils or leave in conditioner in your hair when using the gel. This is how you can get a white cast on your hair. Make sure your hair is clean, damp, or dry.

Should we use water with the gel?

We love misting water when using the gel. Best way to apply is applying it around your hairline, use a hair comb to comb the product and spray a little water to help move the product.

What should I do if i see a white cast?

Don't worry. Spray water and brush the product through. Water or the heat of your hand will make it disappear. Try not to apply too much of the product. Go little by little.

Is the gel safe to use on kids?

Yes! this product is free from fragrance, alcohol, paraben, sulfate, silicone, and cruelty. It is also vegan.

Is the gel just for braids?

No, the gel works for slick back updos, edges, braids, locs wet hair looks, mens slick back hairstyles, and it works well as an eyebrow gel.

Non-Toxic Hair Styling Gel

Everyday Hairstyles

the community loves it.

real people. real results.

Frequently Asked Questions