House of Braid
the new hair standard.
Professional braiding and hair styling salon. Non-toxic styling gel. Built for every texture.
the salon.
Box braids, knotless, hair extensions, hair styling — and everything in between.
Book Now →
The formula
built different.
House Of Braid styling gel is formulated with natural oils and botanical extracts that hold your style while hydrating every strand. No sulfate. No silicone. No parabens. No alcohol. No fragrance. No white flakes.
- All day hold without crunch
- Nourishing ingredients - tea tree, castor oil, aloe vera
- No flaking, no forhead acne, no itchy scalp
- Works on braids, edges, slick back updos, mens hair
The founder
I grew up Persian with frizzy curly hair and no one knew how to style it. Braids, hair styling and hair extensions became my solution — and eventually, my life's work. I built House of Braid so every texture has a place to belong.
Tassara AzadFounder & CEO, House of Braid · Los Angeles
Our Story →Real results
see the difference.
Frizzy, undefined, hard to manage
Defined, sleek, locked in all day
Strong Hold
Lasts all day without crunch
Smooth Finish
Soft, not sticky
Nourishing Oils
Jojoba, Moringa, Castor
Zero Flake
No residue, no white cast
What customers say
real people. real results.
"Finally a gel that holds my braids without leaving white residue. This is the one."— Amara K., verified buyer
"I've tried everything. HOB gel keeps my edges laid all day. No comparison."— Destiny M., verified buyer
"Smells amazing, doesn't flake, and the hold is unreal. Worth every penny."— Tiana R., verified buyer
"My locs have never looked this good. The gel moisturizes while it holds. Game changer."— Marcus B., verified buyer
"Used to spend $50 on salon hold sprays. HOB does it better for half the price."— Kezia L., verified buyer
As seen on reels
the community loves it.
"I love slicking back my hair before work outs. It lasts all day 🔥"
"Works amazing on 4A-4C texture"
"The moisture + hold combo is unreal"
"Edges laid ALL day. No flaking."
"This gel is unreal 🔥"
"Finally found my holy grail gel 🙌"
"This gel works amazing on slick backs 🔥"
"Non-toxic and it actually works!"
At the salon
what we do.
Professional braiding & hairstyling in Los Angeles
peep our instagram @houseofbraid
