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Non-Toxic Hair Styling Gel


Clean Formula

Long-Lasting Hold

Moisturizing

Frizz Control

A white plastic jar of HOUSE OF BRAID Styling Gel with black text, centered on a light gray background.
Non-Toxic Hair Styling Gel Sale price$32.00
House of Braid Styling Gel jar with gel texture swatch

The House of Braid Difference

Clean Hold.Never Crunchy.

Most gels are sticky, crunchy, drying and filled with harsh chemicals. Our gel is the opposite — a clean, flexible hold formula that slicks back, smooths frizz, and lays edges flat for all hair textures. Our gel provides all day hold with a smooth soft finish.

100%

Non-toxic, clean ingredients

4.9 ★

Average customer rating

All Textures

Works on every hair type

0

Parabens, sulfates, silicones, fragrance, alcohol, or cruelty — and it's vegan

Application

How To Use

01

Start with clean hair

No oils, leave-in conditioners, or other products. (White cast risk.)

02

Scoop & warm

Scoop a small amount of gel and rub between palms to warm it.

03

Apply to hairline & sections

Apply evenly to the hairline or desired sections, working piece by piece.

04

Comb through

Use a comb or brush to smooth and distribute for a polished finish.

05

Mist & set

Lightly mist with water for extra control, then air dry or tie down for 10–15 minutes.

White cast can appear if there are any products, oils, or conditioner residue on your hair. To remove any white cast, just spray water or the heat of your hand will make it disappear. It does not flake.

  • 5 stars: 30 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
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Erica

Love this styling gel! I use this on my eyebrows too & I get no white residue! They need to make this into a brow product because everything non toxic doesn’t hold up at all.

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Anonymous

Amazing product!!!!

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Nima Radfar

Best Gel I used and it didn't even made my hair hard and stayed hard for a few days and even at night, all it did was make my hair in different direction but coming it in the morning fixed the issue. Love the gel and would buy more when I run out

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Emily

This product has a great hold and a nice scent. I did notice some flaking or residue, especially the first time I used it, but it wasn't a major issue for me. I purchased it mainly to help protect my hair from damage caused by frequent product use since I typically wear my hair up for work. It works really well for creating a sleek, slicked-back ponytail and gives me the look I'm going for. If you're specifically looking for a product that won't flake at all, this may not be the best choice. That being said, I do plan to purchase it again. I want to continue using it to see if it helps prevent my hair from drying out compared to some of the cheaper products I've tried in the past. Overall, I'm happy with the hold and performance.

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T

I really like this product a lot, perfect hold with a soft finish.

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Kylie

LOVE THIS GEL. I've tried everything but this is the ONE. It's the best.

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India Rae

Best gel I've ever used !!!! My hair lasted through a night of dancing with this baby!

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Kayla Simone

I love this gel not only is it free from fragrance, alcohol, paraben, sulfate, silicone, cruelty. My 3c hair texture loves it. When I use the product I make sure I do not have any oils or conditioner in my hair. I use a little water and comb the product through. It kept my hair in my place while I dance and my edges too. It doesn't dry crunchy either it dries soft. One of the best gels ever.

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Edricsmommy92

I really didn't expect the House of Braid Gel to hold my baby hairs THIS well because it's made with more natural ingredients… but wow, I was so wrong. My hair stayed SLICK all day. No flaking, no lifting, no crunchy mess. If you're trying to achieve that clean military style slick back bun, this is honestly a 10/10 for me. The hold is better than a lot of gels I've tried before.

A
Alaia

I hardly write reviews but everyone needs to be put into this…I've tried so many braid gels and this is truly the only one that checks every box. The House of Braid Gel is the only clean formula I've found that actually performs like a professional styling product. No flakes, no white residue, no buildup. it goes on completely clear and keeps my hair sleek ALL day. I use it on both my hair and my kids' hair and it holds beautifully without making our hair feel crunchy or dry. What surprised me most is how healthy my hair has felt since using it consistently. I even started mixing a little with water and applying it to the ends of my hair after the shower, and I've genuinely noticed less breakage and so much new growth. It's rare to find a product that's clean, effective, and actually good for your hair.

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Jordin Bryant

One of the best hair gels!!!! Works wonderfully on my 3c hair and my daughters 4b hair.

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Kayla Taheri

Can I give 10/5??!!? I'm obsessed!!! The hold is insane and the brush is perfection. Keeps all hair down and frizz?? Don't see her. It works perfectly with water and helps move the gel around. I'm obsessed!!

A
Aurelien

As a celebrity hairstylist, I've tested countless styling products over the years, and I can confidently say this one truly stands out. I've been using this natural styling gel for quite some time now, and the quality is consistently impressive. What matters most to me is the composition, clean, effective, and respectful of the hair, and this product delivers on all fronts. It provides great hold without stiffness, enhances the natural texture, and leaves the hair looking healthy and polished. I recommend this product 3000% to anyone looking for performance without compromising on ingredients. It's become a staple in my kit!

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Tina

This stuff works amazing it really help hold down all those hairs that stick out from my braids and the best part is it last me a few days and there are so many hair styles this is good for it really helps keep my hair looking crisp plus it dont leave all those dried up white bits that get in my hair with most gels but the hold really is good and when I wash my hair after using this gel my hair feel so soft, I mean I dont know if its supposed to do that but it does. But yeah definitely get this its really good...

J
Jenece

Great product. I love how conscious they are. I bought this for my one year-old as I did not want any thing that would be toxic for her. The hold was great as she loves to pull her hair out and her hair was still laying down when she pulled the pony wrapper off. Although this product is very expensive, the ingredients alone made it worth the purchase. It did hold really well.

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Lajiah D

love love love. my edges stay swooped all day! they can whiten but i rinse my edges every night to avoid that issue. will def buy again!

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Shelbyv

The House of Braid hair styling gel is my new go to for my slick backs and getting my baby hairs under control. It holds my hair well and is unscented which I personally like. I will say it can be a bit sticky but it's easy to use and doesn't make my hair look crunchy.

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JustlilOme

As a student studying cosmetology - previously was an esthetician - braids are so much fun but can end up frizzy. This clear, lightweight styling gel works well on textured and non textured hair - not so well on straight, fine, and thin hair. It keeps the frizz down without impacting color and it absorbs quickly without being sticky or stiff. There is only a slight scent that is clean and on braids, this lasts about two days before I need to reapply. It's non greasy. Compared to similar products, this seems to be a good value and the ingredients include healthy oils like castor, moringa, and jojoba. Added a photo of the ingredients. Here's to your healthy hair!

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Amazon Customer

It's EXTREMELY difficult for me to get a solid gel/hair product to keep my hair down when I need to slick it back, and then also having to put a TON of hairspray on top of it to keep it hard without having to worry about humidity/jumping up, etc.. BUT ever since Ive been using this, I can vouch and say it's FANTASTIC!! It's been doing me reaaaaal good!! I don't need as much product as I normally do and I definitely don't need any hairspray on top either!! Keeps it nice, hard, and holds it perfectly the way I need!! You did a great job thank you!! HIGHLY RECOMMEND !!

V
V

I have eczema and therefore sensitive skin. This has a VERY strong hold and has not given me an allergic reaction like other gels! I have NEVER found a gel that could hold down my 4c hair, especially my edges and this one has my slickbacks looking GOOD! I hope this remains available forever! I'm going to start bringing this to my braid appointments too!

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LobsterBeast

This was the first time I ever used a braiding gel and I am now hooked. My daughter always has an insane amount of flyaways but this gel really helped me tame the majority of them. I think with practice on applying I will be able to tame all of them. I was always concerned that braiding gels would be too sticky and difficult to work with but that wasn't the case at all. This product was very easy to work with. It has just the right amount of stickiness to be effective without making hair crunchy at all. It is lightweight and actually softening to the hair. A nice moisturizing gel. I'm really happy with the quality of this product. I love that it is also scent less. Me and my daughter both have sensitive skin and this product did not cause any irritation at all.

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Laura

I am very particular about my hair styling gel, but this one is by far my favorite. Highly recommend!

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Amazon Customer

First review because I HAD to!!!! This stuff… AMAZING.. it's literally like a hair mask duo. Washes out so easily and makes my hair soft. Basically a two in one product. A firm gel that's a hair mask. GENIUSSSS

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Hakop Nazaryan

Best styling Gel i have ever used. Highly recommend!! Will be purchasing more once im out

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Natalia Azad

Wow!! My hair has never looked or felt better using gel! My slick back bun looks so sleek and effortless, and it only takes a little to go a long way. I highly recommend using this product!! The ingredients are also simple and toxic free, which is especially important for someone like me who has sensitive skin.

M
MD

Hands Down! This isn't just your average gel for slick ponytails or braids. I usually avoid hair products, but I'm absolutely obsessed with the HOB Gel. It's lightweight, powerful, and leaves no buildup. Here's how I use it: depending on your hair length and texture, apply a small amount to your palm, mix it with a bit of water, and run it through damp hair. Then blow dry as usual. The result? Smooth, frizz-free hair with a natural hold and beautiful shine. Trust me this gel is a game-changer.

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Alexa Lanza

This is the best hair gel I've used and I love that the formulation is clean. Make sure you use a boar bristle brush with the gel to get that clean, slicked-back look. I love how this product feels in the hair -- not only for slick-backed styles, but even the way it feels when you come home and take your hair down..the gel doesn't feel icky in the hair once you give it a brush through. Great gel to have in your vanity!

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Adena

Literally the best hair gel I've ever used in my life.

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Amir & Nika Arastoupour

This product is legit. I put it on my 2 year old because it's such a clean product and so easy to apply on. My teen boy styles his hair in the morning and comes back after a long day and hair still in tact; like perfection. No white flakes or stickiness. I use it myself for a sleek ponytail and so light and hold frizz back! Highly recommend! Ordering more before they sell out!

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Brandon G

This product was by far the best hair investment I've ever made. Does not get crispy but makes sure the hair stays in place. This is seriously the best hair gel ever used and it stays on forever. Must buy.

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the community loves it.

@naturalhairqueen

"Finally found my holy grail gel 🙌"

@braidsbytee

"Edges laid ALL day. No flaking."

@va__nessa.g

"Non-toxic and it actually works!"

@locjourney

"The moisture + hold combo is unreal"

@alexisxbraun

"Finally found my holy grail gel 🙌"

@curlsandco

"Non-toxic and it actually works 💚"

@azzymilan

"This gel is unreal 🔥"

@houseofbraid

"This gel works amazing on slick backs 🔥"